A new site called Kuppathotti (http://www.kuppathotti.com) has been launched in Chennai to help local residents there segregate and get their recyclable waste picked up. Through an online service where residents request a pick-up, then get paid for the recylable materials that are weighed and collected at their door-step they hope to get IT-savvy residents involved in segregating and recycling their waste.
It's definitely an interesting concept to engage upper middle class residents to separate and segregate their waste, engaging them in a collection system that feels "modern" and "high-tech". This route of engaging and marketing to richer and IT-savvy residents might be a successful one. My question with the project would be whether they are in any way engaging existing kabadi-wallahs or waste pickers who are already active in collecting various recyclable materials?